Why Print Products Are Still Important For Any Business

Technology has changed the way we conduct our lives. We don’t call, we text. We don’t write letters, we email. We don’t mail gifts, we order online. Add in the social networks, apps and mobile devices for communicating on the go, and we could go on and on about how technology has changed our lives. Most of us reading this blog probably remember our lives prior to technology and most of us can more than likely agree that technology does help us with our daily tasks, and mostly for the better.

Even though we use technology, there are still reasons why we do things “the old fashioned way”. Thinking of this idea from a business prospective, there is one topic that often comes up and whether or not its use is outdated -- that is the use of paper. With all the technology available, is there still a need for paper? I think so, especially for businesses. Here are a few areas where printing is still important for a business:

Mailings

Businesses still mail out information to customers and potential customers. Here are some statistics from the Data & Marketing Association (DMA) 2017 Statistical Fact Book to show that mailings are being sent and read:

- 59% of BtoC companies are using direct mail (2)

- The 2016 U.S. data spend in support of direct mail was $8.19 Billion (3)

- Over 100.7 million U.S. adults made a catalog purchase in 2016 (1)

I found the most impressive statistic from the study to be, “Customer response rates increased year-over-year by an impressive 43%, but prospect response rates more than doubled – reporting an astounding 190% increase!”. (1)

Print is not dead! Print is important. Your customers are still responding to print mailings.

At Dobbs Global, we can handle your print marketing pieces throughout every step of the process. From the design, proofing, printing and even mailing, we can handle that. Don’t have addresses to send to? We can even assist there with targeted mailers where you pick the area and demographics, and we send to that specific audience.

Any business can benefit from mailings. If your business hasn’t tried a mailing, we would welcome the opportunity to walk you through every step of the process for a successful mailing!

Marketing Materials

Your marketing materials are the informational pieces that represent your company. These consistent of the brochures you bring to conferences and events, handouts that are put in shopping bags announcing a future sale, and even the hang tags on your products with coupons and more information about your product. More than likely your business is using some form of print marketing materials.

When considering the design and printing of your marketing materials, remember every interaction your customers (and potential customers) have with your brand is a valuable interaction. You need to make every interaction count! We all know that there is no hiding subpar design work, and if you see bad design work you may look down upon that company and consider them less reputable as another brand. With so much riding on the appearance of your business’ brand image, leave the print and design of your marketing materials to the experts!

For professional looking marketing materials you need a professional print and design firm to work on your project. At Dobbs Global, we are just that. We can design and print your brochures, flyers, booklets, catalogs, rack cards, postcards, direct mail pieces, business cards, letterhead, envelopes and any other print marketing piece your company needs!

Large Print Projects

Have a new special at your business? You may want to make a custom banner for outside your location to advertise this special. Is your company displaying at a tradeshow? You are going to need pop up banner stands to attract visitors. Can the windows in your business be doing more to advertise your company? Posters and window clings can promote your company’s sales and events. For these reasons and thousands more large print projects that can be created, print is still relevant!

Much like your marketing materials, your larger printed materials that represent your brand are being analyzed as well. When you see banners with vivid colors and a great marketing message, you tend to give it more of your attention. You need to ensure these marketing pieces are the best!

While I have only covered a few areas of print, there are various other areas for a business where paper is important. I believe we are still in a world where both technology and paper are important in the business world. Make an impact with your print marketing pieces by choosing Dobbs Global for you next project.

Source

1. Data & Marketing Association (DMA) 2017 Statistical Fact Book. https://thedma.org/marketing-insights/marketing-statistics/direct-mail-statistics/ Accessed July 14, 2017

2. DMA & Demand Metric, “2016 Response Rate Benchmark Study,” 2016 via Data & Marketing Association (DMA) 2017 Statistical Fact Book. Accessed July 14, 2017.

3. Winterberry Group, 2017 via Data & Marketing Association (DMA) 2017 Statistical Fact Book. Accessed July 14, 2017