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What Type of Promo Bag Should I Use?

February 12, 2019

Deciding how to promote your brand is a process. You have to consider your industry, then your target audience, then your resources and budget. It takes a lot of strategic thought and planning. Then once you decide on the outlet you'll use to promote your brand, you have to get into the nitty gritty of how exactly you're going to execute that.

 

Chances are you're here because you want to use bags, a top performing giveaway, as a marketing tool to promote your business. There have been dozens of studies and thousands of surveys taken over recent years that lead us to hard proof that consumers what your branded bags.

 

Not only are they one of the most favored giveaways among consumers, but on average they generate more impressions than most all other promo products. Sounds like your golden ticket to stronger brand awareness, right?

Right, except you still have to consider what type of bag you will add your logo to and give out to your audience. Different demographics and target audiences will appreciate different types of promotional bags. Don't throw away your marketing budget on the first promo bag or the most basic promotional bag. Put thought into what your consumers want, down to the last detail.

 

To be more specific, schools, especially grade schools, would likely be best off branding drawstring bags. They're small, easy to use, and popular among the youth. 

 

Large companies may want to consider backpacks and having employees sport them as well. On a smaller budget, large companies could benefit from tote bags and cooler bags as well. 

Reusable bags are great marketing tools for cafes, eco-friendly companies, local markets, grocers, and more. This style bag covers many industries. 

 

Fitness brands or any business in the health and wellness industry should consider a gym bag. These range in styles as well. 

 

Travel brands should consider travel/cosmetic bags or larger carry-on duffel bags. Outdoor companies should brand cooler bags and backpacks.

 

We recommend considering your industry first and then what your customer base would use and appreciate. Browse our bags here or click the Information button below and we will reach out to answer your questions.

 

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